About Us: Representing Independent Optometry in Canada

Eye Recommend was born in 1985 from a simple realization: independent optometrists provide excellent care but often lack the leverage of large corporations. Our strength lies in unity. Eye Recommend strengthens the future of independent optometry by giving clinics the tools, expertise, and community to succeed on their own terms.

Built by Optometrists for Optometrists

Eye Recommend connects independent optometry practices across Canada, creating a collective that unlocks shared strength and opportunity.

“Members benefit from the power of scale while maintaining the flexibility to practice, grow, and serve their communities in their own way.”

Our Purpose

To connect and strengthen independent optometry practices in Canada.

Our Mission

Building pathways to success from start-up to retirement for our members.

Our Vision

Independent practice is the preferred choice for an empowered and prosperous career.

Our Focus

Helping independent optometrists grow profitable, sustainable practices through elite business resources, collective buying power, and a supportive network.

Led by Your Community. Driven by Purpose.

Meet the people steering our strategy: fellow practice owners who understand your day-to-day challenges and bring their industry expertise to help you make business decisions and grow your practice with confidence.

Board Chair

Vice-Chair, Chair of Governance and Elections Committee

Chair of Finance and Audit Committee, Governance and Elections Committee

Chair of Human Resources and Compensation Committee

Finance and Audit Committee, Human Resources and Compensation Committee

Governance and Elections Committee, Membership Engagement Committee, Proposed Risk Officer Lead

Finance and Audit Committee

Interim Chair of Membership Engagement Committee, Governance and Elections Committee

Vice-Chair of Finance and Audit Committee, Human Resources and Compensation Committee

Vice-Chair of Governance and Elections Committee, Membership Engagement Committee, Proposed Risk Officer Support

A Vision for Independent Optometry

"Every independent optometrist who chooses to invest in their practice, their team, and their patients is making a statement about what eye care should look like in Canada. We’re here to use the resources of our group to make it happen."

Lee Raffey

CEO, Eye Recommend